Most AI fails because people don’t use it. Scott Howard Swain fixes that by building workflows teams actually adopt, not just elegant tech that sits unused.
The story
Most AI implementations fail because teams don’t actually use them.
The tech works. The workflows are elegant. But people default back to old habits because the new system feels foreign.
That’s the gap Scott Howard Swain closes at Creative Robot.
He’s a player-coach – he builds the AI workflows AND mentors your team through adoption. It’s not enough to hand over automation. People need to understand why it works and how it fits their natural thinking patterns.
Scott’s been studying communication and systems since the 90s. He knows how teams actually collaborate, not just how they should in theory.
His approach: align automation with human psychology. Make AI feel intuitive instead of intrusive. The result? Teams triple their efficiency because they’re actually using the tools.
He’s created things like EmpathyBot because he believes AI integration isn’t just technical – it’s about understanding how people work.
Here’s what matters for business leaders: Scott doesn’t just deliver solutions. He delivers solutions your team will adopt. That’s the difference between AI sitting unused and AI becoming a business accelerator.
Technical complexity becomes results when someone bridges the gap between what’s possible and what’s practical.
