AI projects fail because people don’t use them. Scott Howard Swain fixes this by designing AI that actually fits how teams work, using 30 years of dev experience plus cognitive empathy.
The story
Most AI implementations fail not because the technology doesn’t work, but because nobody actually uses them.
Scott Howard Swain fixes that problem.
He’s an AI Interaction Designer who builds workflows and automations that teams actually adopt – tripling efficiency in weeks. His secret? Cognitive empathy.
Instead of dropping black-box solutions on teams and hoping for the best, Scott embeds as a player-coach. He mentors developers and business teams through the entire process, designing AI agents and LLMs that align with how people naturally think and work.
It’s technical work grounded in 30 years of software development experience. But it’s also deeply human work informed by leading 650+ meetings with his Practical Empathy Practice Group.
The result? AI solutions that don’t just get deployed – they get embraced.
Scott bridges the gap between what AI can do and what your business actually needs. He turns technical complexity into workflows that feel intuitive, automations that solve real problems, and systems that multiply productivity instead of creating new friction.
If you’re tired of AI projects that look impressive in demos but die in implementation, Scott’s approach is different. He builds with empathy first, ensuring every automation resonates with the people who’ll use it.
Human-centered AI integration. That’s what we do at Creative Robot, and that’s what Scott delivers.
