Your AI tools aren’t working because they were built by people who understand code but not people. Scott bridges technical complexity and human behavior to create AI that actually gets used.
The story
Your dev team is buried in repetitive tasks. Your AI tools aren’t delivering the ROI you expected. And nobody can explain why your automation feels more like a burden than a breakthrough.
Here’s the problem: most AI integrations are built by people who understand code but not people. They bolt on technology without considering how humans actually work. The result? Tools that technically function but practically fail.
Scott Howard Swain solves this differently.
He operates as a player-coach – hands-on with your development team, building AI workflows that actually get used. His secret weapon isn’t just 30 years of tech experience. It’s cognitive empathy.
Scott designs AI systems that anticipate user needs and eliminate friction. He maps pain points to AI capabilities so solutions feel intuitive, not alienating. His automations don’t just work – they connect with the people using them, which is why they consistently triple team efficiency.
He mentors your team to understand and leverage AI themselves, making the technology accessible so even non-technical contributors can participate. You’re not just getting automation. You’re getting adoption, sustained impact, and measurable business results.
Scott’s approach bridges technical complexity and human behavior. He’s created EmpathyBot.net and led 650+ meetings of the Practical Empathy Practice Group. He knows how people think, communicate, and resist change.
If your AI investments are underperforming or your team is overwhelmed, you need someone who bridges what technology can do and what people actually need.
