Most AI fails because it’s built backwards – teams get tools nobody wants to use. Scott Howard Swain fixes this by designing AI that fits how people actually work.
The story
Most AI integrations fail because they’re built backwards – teams get handed powerful tools that nobody actually wants to use.
Scott Howard Swain solves this exact problem.
He’s an AI Interaction Designer who’s been in the tech trenches for 30 years, but here’s what makes him different: he doesn’t just drop automation workflows on your desk and walk away. He acts as a player-coach, mentoring your teams while building AI systems that actually fit how your people think and work.
Since 2018, Scott’s been designing AI automations that triple efficiency – not by forcing your team to adapt to clunky tech, but by using cognitive empathy to align the technology with human collaboration. He founded the Practical Empathy Practice Group [650+ meetings, 2,100+ members] specifically to research how real teams operate, then applies those insights directly to every AI strategy he builds.
This means you get workflows people genuinely want to adopt. No black-box solutions. No friction. Just business acceleration.
Scott mentors customer service teams and developers on prompting strategies and AI thinking – turning technical complexity into accessible automation. His work includes advanced LLM and NLP-driven solutions like EmpathyBot, a personal coach chatbot that demonstrates his human-centered design approach.
Bottom line: if your AI integration feels like it’s fighting your team instead of helping them, you need someone who understands both the tech and the people. Scott turns sophisticated AI into tools your team will actually use – and thank you for.
