Scott built AI workflows that teams actually want to use by combining 30 years of tech expertise with deep psychology knowledge. His approach triples efficiency by making AI feel natural.
The story
Before Scott Howard Swain started building AI workflows with cognitive empathy, most teams struggled with AI tools that felt foreign and complicated. People avoided using them, projects stalled, and promised efficiency gains never materialized.
The typical approach was purely technical – throw AI at problems without considering how humans actually think and work. Teams got sophisticated tools they couldn’t or wouldn’t use properly.
Scott changed this by combining 30 years of tech expertise with deep understanding of human psychology. Since 1990, he’s been studying how people really communicate and resolve conflicts. He created EmpathyBot in 2018 and has trained everyone from contract managers to customer service teams.
His player-coach method addresses both sides of the equation. He builds the technical workflows AND mentors teams through adoption. No more black box solutions that nobody understands.
Now teams using Scott’s approach see genuine productivity multiplication – often tripling their efficiency within weeks. The difference isn’t just better automation; it’s automation that feels natural to use.
Scott’s Practical Empathy Practice Group has run over 650 meetings with 2,100+ members, giving him real-world insights into how people actually collaborate. This research directly informs his AI designs.
The breakthrough is recognizing that successful AI implementation isn’t about the technology – it’s about the humans using it. Scott’s cognitive empathy framework ensures AI workflows align with natural thinking patterns instead of forcing people to adapt to rigid technical requirements.
Instead of struggling with complicated AI tools that sit unused, teams get streamlined workflows that feel intuitive. Instead of technical complexity creating business friction, it becomes business acceleration.
That’s the power of combining deep technical knowledge with genuine understanding of human psychology.
