Most AI projects fail because nobody considers the humans using them. Scott Howard Swain combines 30 years of tech experience with cognitive empathy expertise to create AI workflows people actually want to use, delivering real efficiency gains instead of digital dust.
The story
Most AI implementations fail not because of bad technology, but because nobody thought about the humans using it.
Scott Howard Swain gets this. With 30 years in tech and deep cognitive empathy expertise, he’s cracked the code on why some AI projects triple efficiency while others gather digital dust.
Here’s what makes Scott different: He doesn’t just build AI workflows – he designs them around how people actually think and work. His background includes creating EmpathyBot.net in 2018 and founding the Practical Empathy Practice Group with over 2,100 members.
The player-coach approach Scott uses starts with understanding why your team resists change. Most developers focus on perfect code. Scott focuses on perfect adoption. He’s spent years resolving conflicts and facilitating communication across organizations.
When Scott says he creates automations that triple efficiency, he’s talking about real teams using real systems because they were designed with human psychology in mind. The technical complexity gets handled behind the scenes while your people get tools they actually want to use.
The result? AI implementations that work not just on paper, but in practice. Systems that teams embrace instead of sabotage. Workflows that deliver the efficiency gains everyone promised but few deliver.
Scott’s combination of technical expertise and empathy training creates something rare: solutions that succeed because they account for the most unpredictable variable in any system – humans.
